The Reese Group specialise in the manufacture and worldwide distribution of quality agricultural machinery.
Their products are designed and manufactured in New Zealand and exported to more than 15 countries including France, USA, Ireland, UK, Japan, Uruguay, Mexico, Canada and Australia.
Reese Agri incorporates four branded product groups Reese/UFO, Aitchison, Nairn and Agrispred. The companies have a combined export experience of more than 60 years and are privately owned.
Reese/UFO was founded in 1972 in Palmerston North and specializes in the manufacture of Hay and Silage equipment. The UFO mower is famous in Australasia and most farmers would have owned and used one at some stage. Today the Reese/UFO product range includes drum mowers, disc mowers a silage tube wrapper and a range or hay handling equipment. Tough, functional equipment designed for practicality and low maintenance.
Aitchison Industries was also founded in 1972 in Wanganui and specializes in manufacture of seed drills and fertilizer spreaders. The company has introduced many new innovations over the years including the now world famous inverted T-slot booth that Peter Aitchison , the company founder, attached to a tine to create a very effective direct seeding system. The product lineup now includes a comprehensive range of seed drills, Agripsred fertilizer spreaders, cultivators and aerators.
The above product brand names are well respected around the world and it would be fair to say that in the New Zealand market each brand is the leader in its field. The Reese Agri Group operates distribution, assembly and parts facilities in New Zealand, Australia and the USA. This ensures an excellent backup for our extensive network of dealers and importer-distributors around the world.
In New Zealand Aitchison is supported by Power Farming
The origins of Power Farming Holdings Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand. Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.
In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Wholesale.
Power Farming Wholesale grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australasia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.
22 Power Farming dealers throughout New Zealand now stock and support Aitchison, and they’re backed up by specialist Aitchison staff (sales, service, parts, logistics) at Power Farming Wholesale.